What’s included in your complementary marketing plan.

Concerned about keeping your pipeline full in a transitioning economy?  We’ll provide a plan to keep your business thriving.

We are accepting 8 clients in August to take advantage of this service at no cost. Your plan will require your involvement and a 1-2 hour time commitment via phone or video call. We will ask for your feedback and testimonial once work is complete.

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What to Expect in A Marketing Plan

Objectives: Clear, measurable objectives that align with overall business goals.

Market Research: Industry Analysis: Insights into industry trends, growth potential, and challenges.

Target Market Profile: Detailed profiles of your ideal customers, including demographics, psychographics, and buying behavior.

Competitive Analysis: An assessment of your competitors, their strengths and weaknesses, and your competitive advantage.

SWOT Analysis

  • Strengths: Internal capabilities that give you an advantage.
  • Weaknesses: Internal limitations that might hinder your progress.
  • Opportunities: External factors you can exploit to your advantage.
  • Threats: External factors that could cause trouble for your business.

Marketing Goals and Objectives

  • SMART Goals: Specific, Measurable, Achievable, Relevant, and Time-bound goals.
  • KPIs: Key Performance Indicators to measure success.

Marketing Strategies

  • Branding: Strategies to build and maintain a strong brand identity.
  • Positioning: How you will differentiate your product/service in the market.
  • Value Proposition: The unique benefits and value your product/service offers to customers.

Marketing Tactics

  • Product: How to deliver details about your product or service offerings.
  • Price: Pricing strategy and rationale.
  • Place: Distribution channels and methods.
  • Promotion: Promotional mix including advertising, PR, sales promotions, social media, and content marketing.

Marketing Budget

  • Allocation: Breakdown of the budget across different marketing activities.
  • ROI Analysis: Expected return on investment for each activity.

Implementation Plan

  • Timeline: A detailed timeline of marketing activities.
  • Responsibilities: Clear assignment of tasks and responsibilities.

Monitoring and Evaluation

  • Tracking: Methods for tracking progress and performance.
  • Adjustments: Plans for making adjustments based on performance data.

Appendices: Supporting Documents: Any additional information or documents that support the plan, such as market research data, detailed budgets, and creative brief